Founder of ClickHail. Project Management Professional. Certified Scrum Master. Trained in usability and information architecture by Bruce Tognazzini and Jakob Nielsen at NN/g. Twenty-five years on the same mission: make sites win.
Lou Storiale is one of the only SEO consultants in the United States holding Project Management Professional and Scrum Master certifications, and was personally trained in usability and information architecture by Bruce Tognazzini and Jakob Nielsen at NN/g — the people who literally wrote the field.
The work spans grocery giants like Stop & Shop, Hannaford, Giant Food, and Food Lion; outdoor e-commerce leaders like OpticsPlanet and Campsaver; nonprofit research organizations including Hudson Institute, Heartland Institute, and Sagamore Institute; and dozens of small Chicago businesses that simply wanted to beat their local competition.
The pattern is consistent: comprehensive audits, white-hat strategy, ruthless execution, measurable results. No black-box tactics. No vanity metrics. Just sites that rank, think, and sell.