Think about the fact that every entity needs some sort of a unique ID. When you give your phone number to a grocery store for possible discounts – that is your unique ID they use to match your purchases with possible discounts and spending trends.
Google needs a unique ID as well, so think of your NAP as your unique ID.
On YELP and other social media sites or high-level directories, when your business moves, they create a new business profile. Usually, you lose all your reviews and ratings and it seems like you have to start all over. This is because of your uniqueID or Name, Address & Phone Number (NAP).
When your NAP is CONSISTENT, Google can track your business across the entire web by reviews, links, mentions and more. A consistent NAP adds credibility and trust to your business, too. Have you ever seen a business websites and couldn’t find the address on the site? Most people bounce. When this important information is located across the internet, it adds credibility to the site and therefore your business.
I remember working with a business that had 3 different addresses on various directories and they couldn’t figure out why their rankings dropped after the second move. We conducted about 3 hours of research and were able to contact those directories and social media sites, get the login information and we changed the contact information.
A legit business will want their name, address and phone number spread across the internet, so why not include it? It only helps.
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