When people have unique products, what they may mean is a product that is not known to the masses. Typically an unknown product is unknown because it is not sold in big box stores, Amazon, or other commonly used online or brick and mortar stores.
A unique product could be something as simple as a new toy for kids like the Fidget Spinner.
How would a person SEO a new or unique product if there isn’t anyone searching for it?
It is quite different to SEO a known product than it is to TRY to SEO a unique product.
I have thought about this a lot and I am convinced, outside of television commercials, the best way to have a unique product do well in organic search is to ASSOCIATE that unique product with other known products. The easiest way to associate a new or unknown product with a known product is through content marketing.
Content Marketing is the art of writing interesting, compelling, and useful material that informs, educates or solves a problem for the reader.
This is where writing and optimizing that content comes in to place.
Create “Best Of” content
Create “New Products for [gender | persona]” (E.g. New Products for Father’s Day, New Products for College Freshmen)
Create a list of “holiday gifts” content within your site or guest posting like 10 Best Christmas Gifts for Kids
This can extend to a new brand or a new use for an old product.
Design a site with commonly searched terms and products and try to rank for those terms, first.
Then create a category page or subcategory page specifically for unique products. Add internal linking and cross-promotion to your unique products.
Include those unique products within commonly searched categories list pages that are already ranking well.
Personal branding or brand ambassadors become the face of the brand and attract customers through their own popularity, their site’s popularity or popularity on social media and the like. When a unique product is marketed by Leaders, Connectors, or Influencers, their followers may purchase the product simply by their recommendation.
You can begin a marketing campaign that includes already established (popular) people to post about it through writing, videos, testimonials and more.
There really is no such thing as easy SEO. All of these methods take work and resources.
Here are the basics of the video written out with most of the slides.
This lesson is called Captions. Captions are a short description at the top of a page that describes the service or product. This is a short description that really is an introduction to what the page is about. This section should also contain internal linking and text-decoration to help a person decide that THIS is the correct page that will give me all the information that I want and need.
The content in the caption will ALWAYS be “above the fold” that is, viewable without having to scroll down the page. Often, Google looks at the content above the fold first and makes determinations as to the subject matter.
Never make a visitor take action to ensure they have arrived on the correct page. Without scrolling or clicking, they should be able to scan the content quickly to determine that THIS is the best, most congruent page available.
A solid foundation of structural SEO begins with a few basics:
- Title Tags – invisible when you look at a page, but it is embedded in the code of a page - Meta Descriptions (Meta means information or information about something) Title and Meta Descriptions are both Meta Tags – it tells Google and other search engines and directories what the page is about
- H1 Tags – an HTML element that acts like the Title of the page – it is viewable to the page viewer - Captions – This is an OP term that basically means it is a description of the page content usually 150-500 words. Located at the top of a page
What Are Captions? Think of Captions as an on-page glorified Meta Description. They are used for people and search engines alike.
Captions provide all the useful information a person and any search engine needs to ensure this content is useful + adding internal linking and text-decoration also helps.
Captions should be placed at the top of a page, above the fold.
In this template, you have a minimum of 6 sentences.
Let’s break it down into 6 separate sections and then put it together at the end.
- 1 Creative Introductory Sentence - 1 Sentence Summarizing the Service - 1 Umbrella Sentence About the Company or Owner - 2 Detailed Sentences about the industry and specific information to that service including incentives, benefits, personas, geolocation, and more - 1 Conclusion Sentence that reinforces this is what the visitor wants and maybe a call to action
Write a creative introductory sentence to ensure a human being and a bot can tell that this page content is not created by a machine and is not generic in nature. It can be any type of creative sentence that discusses the service or product.
"A professional teeth cleaning, besides daily brushing and flossing, is one of the best things a person can do to keep healthy teeth for a lifetime.
Dr. Acula likes to see his patients twice per year to ensure there are no early signs of gum disease, foreign objects stuck in the crevices and to apply a protective coating of fluoride, which reduces cavities by 18% (1). "
The second sentence summarizes the service.
Repeat the service name and boldface it.
The link will lead to a page that discusses plaque and the best ways to combat it.
This section should be easy, it is a sentence about the business or the business owner. You can include "save the cat" type information, list awards the person has won, sponsorships for local kids teams, philanthropy work and include social proof information.
Dr. Acula was the first Dentist in St. John to accept all forms of insurance and offer a discount on services when clients paid cash. Today, we have served over 8,500 customers including 2,300 families since 1984. <-- that's great social proof, credibility and a bit "save the cat."
This is an opportunity to write about the industry and to include incentives, benefits and the like.
"If you schedule recurring teeth cleanings there is always a 15% discount plus a FREE GIFT of a toothbrush, toothpaste, and floss to ensure you are ready and motivated to maintain your teeth and gums. "
The final section and a call to action. Link the telephone number no matter what page it is and always provide the visitor with some idea of when they can make an appointment. Give convenience information.
This slide represents all the information together. This entire section took only 10-12 minutes to write because of the template.
There is nothing worse than a blank sheet of paper or an empty screen. Use the template to help begin the process of creating great content.
A professional teeth cleaning, besides daily brushing and flossing, is one of the best things a person can do to keep healthy teeth for a lifetime. Dr. Acula likes to see his patients twice per year to ensure there are no early signs of gum disease, foreign objects stuck in the crevices and to apply a protective coating of fluoride, which reduces cavities by 18% (1).
A professional teeth cleaning usually includes an initial set of x-rays to ensure there are no cavities. This is assessed by the dentist and is with modern technology, only takes 5 minutes. Next is an examination of the teeth and gums followed by very light cleaning and flushing of plaque between the tooth and gums. We finish up with flossing, rinsing and fluoride treatment.
Dr. Acula was the first Dentist in St. John (get directions here) to accept all forms of insurance and offer a discount on services when clients paid cash. Today, we have served over 8,500 customers including 2,300 families since 1984.
If you schedule recurring teeth cleanings there is always a 15% discount plus a FREE GIFT of a toothbrush, toothpaste, and floss to ensure you are ready and motivated to maintain your teeth and gums. A beautiful smile is always free.
Call Today to schedule your appointment for a teeth cleaning at (312) 555-1212 or via our online schedule. We are open from 10am until 6pm Monday – Thursday.
This is directly from Google about having little or no original content. This template can help you create original content.
Take note when creating content. Make your content as unique as possible. Even when using a template, unique pages could seem too similar, so review your content every 5-7 pages to ensure your content is always unique.
1 Creative Introductory Sentence 1 Sentence Summarizing the Service 1 Umbrella Sentence About the Company or Owner
2 Detailed Sentences about the industry and specific information to that service including incentives, benefits, personas, geolocation, and more 1 Conclusion Sentence that reinforces this is what the visitor wants and maybe a call to action
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