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Title Tag Slide Presentation: How To Create Advanced Title Tags

How To Create Advanced Title Tags You can see the actual video posted on Youtube of this lesson. We have provided all the slides and most of the narration. We…

Template for Writing Captions to Help Your Website Reach Google’s First Page

Captions are the bit of text that describes the content on the page. Captions include internal linking and text-decoration to make it easier to SCAN, therefore providing the information needed…

What is Rel=NoFollow & When Should I Use It?

Many marketers ask these questions: Exactly what is rel="nofollow" and why should I care? Should I add a link to my other websites even if they are related/unrelated? Do I…

26 Local Directories Used By SEOs to Get Backlinks

Niche Market Directories Some niche market directories have so much “link juice” that simply buying a profile or listing your site on those popular directories will boost your ranking. Law…

The Truth About The SEO Industry

Legitimate SEO began with Google in 1999, The Year of The Matrix. Before & shortly after Google, site optimization consisted of loading massive amounts of keywords in and on a…

What is an Average Click-Through Rate (CTR)?

Click-Through-Rate (CTR) depends on several factors including: Page Type Title Tag Meta Description Ranking The smart thing to do is segment your content by page-type by downloading your Google Analytics…

26 Ways To Improve BassPro.com’s SEO

This SEO Strategy was created for one of my favorite companies, Bass Pro Shops. I created this SEO strategy as a free website audit, in part, to work with Bass…

Why Backlinks & PageRank Matter, A High School Metaphor

The PageRank Algorithm is like being in high school. If one person said "hello" to you 100 times that would NOT make you popular. If 100 people said "hello" to…

How To Get Backlinks By Creating Compelling Content

Compelling Content Breeds Backlinks - Period. Interesting and Useful Content presented it in an extremely user-friendly way is compelling.  Here are 13 Ways to Create Compelling Content to Build Backlinks (Popularity)…

How Do I SEO A Site With Unique Products?

When people have unique products, what they may mean is a product that is not known to the masses.  Typically an unknown product is unknown because it is not sold…

What To Do When My Website Ranking Drops?

You can't fix a problem if you don't know the cause.  Identify WHY your site ranking has decreased as soon as possible. Was there an Algorithm Update? The first thing…

Does It Hurt My Site To Have Outgoing “Do Follow” Links?

A do-follow link is simply a normal link that leads to another page or site.  A no-follow link is a link that has "rel=nofollow" inside the hyperlink code. A no-follow…

What is a Do-Follow Link?

A Do-Follow Link is a normal link:  <a href="https://www.domain.com">domain</a> Link equity or "link juice" is passed via "do-follow" links. Google made a name for themselves and eventually dominated search based…

How To Convince a Webmaster to Delete a Backlink?

Perhaps you purchased a backlink in the past and want to clean up your backlink profile or someone posted a link on a "spammy" looking site. Perhaps you received notification…

Should I Change My SEO for Duck Duck Go?

Unfortunately, Google is like New York.   "If you can make it there, you can make it anywhere!" There is nothing you can do for any search directory or engine that…

What Should I Do About Spam Linking To My Site?

A site that has little to no value, but does link to other websites, is generally considered spam. Bad SEO companies buy a domain name and start a site for…

Advanced Title Tags for E-commerce Sites

This document should be used as a training tool for anyone that wants to begin or improve an e-commerce website. These strategies are designed to improve: Click-through-rate  (CTR) Ranking Conversion…

What Should Be Included in a Website Audit?

This question comes up often when new webmasters or small business owners are curious about ways to improve their site. I have provided this answer or answers similar to this…

The Ultimate Guide to Perfect Title Tags

What Are Title Tags? Title Tags are 55 character synopsis of what a page is supposed to be about that compels a person to click on it. It should include…

How To Be A Great Website Project Manager

Project Management 101 I am always intrigued when hearing about the famous director (and former actor), Ron Howard. Ron Howard's curiosity around the SETS as a child and teenager is…

Can Short Posts With Less Than 300 Words Hurt Your Overall Rankings?

The answer to this question is IT DEPENDS and here is why: If a page is simply thin content that Google has determined is not useful, they will likely push…

What Exactly is Meant by NAP Consistency?

Name Address Phone Number Think about the fact that every entity needs some sort of a unique ID. When you give your phone number to a grocery store for possible…

What Will Happen If I Have Multiple H1’s?

This question comes up a lot and it is reported by Google that they only take into account the first H1 tag.  In fact, several representatives at Google have stated…

What If My Pages Don’t Have Meta Tags?

Traditionally, Google has said that the Algorithms will add any meta tags that are missing in order to serve the searcher. When I heard this I was immediately skeptical.  Gary…

How Long Would It Take An SEO Newbie To Become Competent?

This answer is easy.  SEO, like everything, takes practice and research and a desire to become good.  SEO Information is everywhere on the internet and good resources are plentiful. However,…

PageRank & Penguin Algorithm Explained in a Metaphor

The PageRank Algorithm & High School Popularity      If one person said "hello" to you in the hallway 100 times would that mean that you are popular?  What if…